Course

But the reality is...

In today’s increasingly complex digital world, it is difficult for marketers to get a clear picture of how their online advertising efforts truly affect business outcomes. In fact, only 9% of marketers can accurately forecast the impact of a 10% shift in marketing spend, according to a survey conducted by the Boston Consulting Group (BCG).

I understand how you feel, because this was how I felt too.

Due to evolving consumer behaviour and a changing digital landscape, it is harder than ever for marketers to accurately assess the value of an ad. By relying on models that attribute a conversion to only one touchpoint, such as a cookie, marketers risk missing the larger picture.

That is how I created this course to teach you...

Facebook has no limits when it gives you reports and analytics about the performance of your ads. You’ll never have to guess or make your own assumptions about what’s working and what isn’t. Instead of having to determine your conversion rates and other social metrics, you’ll see them already neatly laid out for you right within Ads Manager.

Enrol NOW before price increases!

Course Curriculum

Course Summary

Facebook Ad Secrets Social Media

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This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio.

About Author Terence Hong is a veteran in the digital marketing industry. He is a Certified Advanced SEO Expert, Facebook Ads Master, Google PPC Certified, Content Marketing Strategist, AI Chatbot Programmer, Web Developer and Email Marketing Specialist.

He worked on digital marketing ventures with McDonald's, Yeo Hiap Seng, Casio, Singapore Press Holdings, Lingham Chilli(Malaysia), Hiit Rebel Gym(KL), Marketing Institute of Singapore, Handicap Welfare Association, Singapore Heart Foundation and many more in the last 13 years.

He is also widely featured in various media including Strait Times, Business Times, New Paper, Lianhe Zaobao, Wanbao, Channel NewsAsia, Channel 8 & 5 and Asian TV.

He also spoke widely in Singapore, Beijing, Shanghai, Hong Kong, Thailand. S.Korea, US and the United Nations(Austria 2016).

His work is also endorsed by Singapore Cabinet Minister and our First Lady.

He is a Certified Professional Lecturer (Institute of Higher Learning) which encompasses technology-enhanced learning, pedagogy and learning analytics. He also holds a Masters in Education(Sheffield).

Course Price: $57.00

Facebook Ad Secrets